Shoppers race to buy ‘flattering’ £48 midi dress

Fashion fans have likely started updating their summer wardrobes as temperatures rise, but for those who haven’t, there are still plenty of styles to consider. That includes a new midi dress that’s already winning over early reviewers.

Joe Brown’s Azalea Twist Front Jersey Dress (£48) is part of the brand’s new summer launch, which includes a wealth of styles ideal for the holiday season. This knee-length dress ticks all the boxes, with a flattering V-neckline, a sweet floral print, and lightweight, stretchy jersey fabric.

It also features a front-knot detail that gently cinches the waist, creating a more defined silhouette while still feeling comfortable enough for all-day wear. Easy to dress up or down, it can be paired with sandals for a relaxed daytime look or styled with wedges and statement accessories for evening plans.

It’s currently available in sizes 8 to 24 and is usually delivered within two days of dispatch, so fans don’t need to wait long to enjoy their purchase. Joe Browns also offers next-day delivery for £6.

Beyond Joe Browns, another place to shop for summer dresses is Roman Originals. The retailer is currently leaning into the polka dot trend, with this elegant Navy Spot Print Button Midi Dress for £42.

Otherwise, Boden also has some lovely pieces. This Octavia Cotton Dress (£129) comes in a vibrant embroidery stripe that’s ideal for the holiday season.

Reviews-wise, the Joe Browns dress has already earned a solid 4.7-star rating from shoppers. This person shared: “Beautiful pattern and cut to make this dress flattering and really comfortable to wear. Can’t wait to go out and show it off.”

Meanwhile, a second said: “Lovely dress, fits well and nice material with animals on. I haven’t worn it out yet as I’m waiting for the warmer weather.

However, this mixed review reads: “It’s lovely, and I’m thrilled with it; it’s so easy to wear. Brilliant for holidays. It smelt a bit chemically at first, but that disappeared after a wash.”

On a brighter note, this Joe Browns fan piped up: “It’s a lovely fit and just the right length. I love it.” And another said: “It’s a beautiful dress, well made, true to size.”