Seven in 10 Brits rely on technology over gut instincts for major life decisions

Seven in 10 Brits admit to turning to technology such as AI, Google and social media for help with big life decisions – instead of listening to their gut.  A poll of 2,000 adults found 48 per cent have ignored their own gut instincts in the past and ended up regretting it – especially when it comes to love, finances and careers.

Meanwhile, 54 per cent consult it for advice on their health, as well as big financial decisions (29 per cent) and their career paths (21 per cent). At the same time, almost all respondents (96 per cent) believe gut health is important to overall wellbeing, yet 30 per cent don’t feel confident about the steps they need to take to improve their digestive health.  

Not only that, but 65 per cent have never heard of the ‘gut-brain connection’, often described as the in-built communication between the brain and the digestive system.

In a bid to give Brits the confidence to trust their gut, Arla Cultura, a new gut health dairy brand, which commissioned the research, also teamed up with straight-talking comedian Rachel Fairburn, who took Gut Chats to the streets of London to unearth the public’s biggest regrets as a result of ignoring their gut instincts.

The admissions included everything from ignoring relationship red flags, to disruptive life decisions and taking the leap into a new job.

Stuart Ibberson, spokesperson for Arla Cultura said: “Brits are scrolling for answers, but some of the best guidance comes from within. Trusting your instincts starts with caring for your gut – and with our new range, we’ve made this the priority, designed with this in mind.  

“Whether it’s decisions about love, money or diet, technology can certainly help, but it can’t replace the instinctive signals our bodies give us.”

But trusting gut instinct isn’t always easy, as 16 per cent wish they had done so more with their health, and nine per cent feel the same about food. And 36 per cent admit to often eating things they know will disagree with them.

When it comes to everyday choices, 90 per cent have turned to technology before making their minds up about something. A fifth say they rely on tech numerous times throughout the day – from help with parenting to problems at work, according to the OnePoll.com figures.

Those polled most frequently consult the internet on travel planning and health concerns (both 54 per cent), everyday finances (40 per cent) and decisions around food (34 per cent).

With the main steps they are currently taking to improve their gut health including drinking more water (55 per cent), prioritising regular exercise (44 per cent) and eating more fibre-rich foods (40 per cent).

Stuart Ibberson added: “The human body is incredibly complex, so it’s no surprise many of us aren’t sure how to improve digestive health, despite believing it’s important. The good news is it doesn’t need to be complicated.  

“There are simple steps everyone can take, like opting for fibre-rich foods and adding variety to your diet where you can.”