‘I compared McVitie’s to M&S biscuits and there was a clear winner’

March 22, 2026
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Stack of Chocolate Covered Round Jaffa Cookies / Whole Wheat. Dessert Concept.

They put the biscuits to the test (Stock Image) (Image: alpaksoy via Getty Images)

A woman pitted the iconic McVitie’s biscuits against Marks and Spencer, and the outcome is certain to leave you astonished.

McVitie’s biscuits enjoy an outstanding reputation, with their Digestives holding the crown for decades upon decades (since 1830, to be precise). With the ideal slender coating of chocolate atop a wonderfully flavoursome biscuit that’s rich and delicious, how could they conceivably be surpassed in terms of taste?

However, when Laura Khoshaba and her mother, Ann, who consistently features off-camera in her content, subjected the biscuits to scrutiny, they were unable to determine whether McVitie’s or Marks and Spencer merited first place.

Milk Chocolate Digestives

Initially, Ann remarked she believed the “M&S one looks prettier,” though, naturally, it’s not about the appearance of the product, but rather the flavour of it.

Upon sampling the McVitie’s one, Laura declared she “loves Chocolate Digestives,” while Ann commented it was “good”.

They subsequently conducted a dunking trial, during which Laura described the McVitie’s one as “amazing”. Ann also mentioned that she purchases them regularly because they’re “really good”.

McVitie’s Digestives are available from all supermarkets, and retail for just £1.50 at B&M.

When Laura bit into the M&S one, she said: “Do you know what I like about this? It’s crunchier. And the chocolate is amazing.” Ann then admitted “the M&S chocolate, in my opinion, is the best chocolate”.

“I might prefer the M&S. Let’s dunk it and see,” Laura said. And after the dunk test, she didn’t change her mind, revealed the M&S digestive biscuits were her favourite.

But she did say they’re “both really nice”. The M&S Chocolate Digestives were also cheaper than the McVitie’s ones, coming in at £1.25.

Jaffa Cakes

Next, they tried both retailers’ versions of Jaffa Cakes, showing the M&S Jaffa Cakes are a rectangular shape, whereas the McVitie’s Jaffa Cakes are circular.

When Laura tried the McVitie’s one, she said she “loves” them, but Ann wasn’t a fan, commenting there was “too much jam” in the McVitie’s version.

McVitie’s Jaffa Cakes can be purchased for £1.25 from Morrisons.

They then tried the Marks and Spencer ones, saying they were “a million times better,” with Ann claiming had “less jam,” which pleased her.

Once again, Ann couldn’t stop talking about how good the Marks and Spencer chocolate is, saying the biscuit part was even “nicer”.

They also said they liked the fact the M&S Jaffa Cakes were thinner, with Ann finding the McVitie’s ones “too sickly”.

In the comments, people asked them to “not disrespect McVitie’s,” joking they must be “sponsored by M&S”.

Another said: “Anyone who actually eats these products regularly that these two have compared will almost always prefer Cadburys/McVitie’s over that bougie a** M&S version.”

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