I compared Weetabix to Aldi and 7 more supermarket versions

March 22, 2026
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Supermarket comparison of wheat biscuits against Weetabix

I compared Weetabix to Aldi, Lidl and six more supermarket versions – best is £1.70 cheaper (Image: Angela Patrone)

Cereal is not something I tend to have regularly for breakfast, but for many households, this is a staple. One of the most popular cereal brands on the market is Weetabix, which pairs nicely with chopped bananas and strawberries. However, the price of Weetabix has risen a lot over the years and can contribute to an expensive food shop.

I was shocked when I went into Sainsbury’s and saw that the price of a standard 24-pack of Weetabix is £3.50, especially as most supermarket own brands come in the £1.70 to £2 mark. So in the spirit of money-saving and to see if any of them came close to the real thing, I decided to try out all of the supermarket wheat biscuits I could find from Aldi, Sainsbury’s, Lidl, Tesco, Morrisons, Asda, Waitrose and Marks and Spencer. I found some of them cardboard-like, but my favourite turned out to be one of the cheapest on the list. When tasting all of the brands, I used the same amount of milk for each to see how quickly they absorbed the milk.

Supermarket versions of weetabix

I found some of them cardboard-like, but my favourite turned out to be one of the cheapest (Image: Angela Patrone)

Wheat biscuit in bowl of milk surrounding by boxes of cereal

When tasting all of the brands, I used the same amount of milk for each (Image: Angela Patrone)

Tesco and Aldi wheat biscuits

Tesco and Aldi wheat biscuits (Image: Angela Patrone)

Tesco
Cost: £1.80

Starting very strong and one of the cheapest of the lot, the Tesco wheat biscuits were delicious. These wheat biscuits are a flavour winner, with a hearty taste and super texture that holds up well in the breakfast bowl. An uncanny supermarket copy and a decent saving.

Aldi
Cost: £2.19

I noticed when browsing the cereal aisle in Aldi that they only stocked a 36-pack of wheat biscuits. However, this size is perfect for keeping the family going at breakfast without running out too quickly.

As soon as I added the milk to the breakfast biscuit, I noticed that it was all being soaked up really quickly and turning soggy. It turned to mush in my mouth and was very bland and cardboard-like.

Lidl
Cost: £2.19

Just like Aldi, Lidl’s wheat biscuits were only sold in a pack of 36. These wheat biscuits were also quick to soak up milk and turn soggy – fast. I wasn’t a fan of the taste of these.

Lidl and Asda wheat biscuits

Lidl and Asda wheat biscuits (Image: Angela Patrone)

Asda
Cost: £1.77

Moving on to the cheapest wheat biscuits on the list, we have Asda. These were in my top three as they held their structure and texture well when milk was added, and the flavour was good.

Waitrose
Cost: £2.25

From the top three to the second-worst one on the list, I was not expecting the Waitrose wheat biscuits to taste so bad, especially given their price. The texture of these was good, but the awful taste brought down their rating, taking them to last place.

M&S
Cost: £2.10

Coming in at the same price as Waitrose, I was hoping for more from the flavour. The flavour was relatively good, though it didn’t hold up its texture as well as a few of the other wheat biscuits.

M&S and Morrisons wheat biscuits

M&S and Morrisons wheat biscuits (Image: Angela Patrone)

Sainsbury’s and Weetabix wheat biscuits

Sainsbury’s and Weetabix wheat biscuits (Image: Angela Patrone)

Morrisons
Cost: £1.90

Not only did the Morrisons wheat biscuits absorb the milk at a very fast rate, but the taste was bad too. These wheat biscuits were the number one worst ones in this taste test – they had a horrible cardboard taste that lingered for a while.

Weetabix
Cost: £3.50

Before giving it a taste, one thing I did like about Weetabix is the paper packaging – it made it so much easier to open than the supermarket brands. Having not had Weetabix for a long time, I was expecting big things, but they didn’t taste how I remembered them. The flavour was lacking, but the texture was great. They were pretty standard, so I don’t think they’re worth the £3.50 spend.

Sainsbury’s
Cost: £1.80

If it wasn’t for the box, I would’ve thought this was a top brand. These wheat biscuits were my absolute favourite. They had the perfect texture, taste and sweetness. When I added the milk, they still had a bite to them without being dry. If you love wheat biscuits and are looking to save nearly £2 on your shopping, I’d definitely recommend making the switch to the Sainsbury’s own-brand version

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