Dolly Parton Earns 2,000 Percent Streaming Bump After Death

Dolly Parton left behind an illustrious catalog when she died on Tuesday following a brief battle with cancer. As soon as the news of her death hit, fans tuned into the beloved superstar’s music, sparking a 2,222 percent bump in U.S. streams since Monday, Aug. 24, according to Luminate.

Unsurprisingly, Parton’s most-streamed song after her death was the vulnerable classic “Jolene,” which earned 2.7 million on-demand streams in the U.S. on Tuesday alone, marking a 1276.15 percent increase. The track is also one of the country icon’s most-covered hits. “9 to 5,” the pop-country smash that accompanied the singer’s debut film of the same name, came in close second with 2.3 million streams. “I Will Always Love You,” followed with 1.7 million streams, “Here You Come Again,” came next and notched 1.3 million streams, and “Island in the Stream,” rounded out Parton’s top five most-streamed songs with 1.1 million streams.

Globally, Parton’s music got a huge bump, too. She earned 34.9 million streams worldwide on Tuesday which made for a 1,408 percent increase in international streams since Monday.

Back in 1973, “Jolene” earned Parton her first entry onto the Billboard Hot 100, and it won’t be a major surprise if it returns to the chart next week along with more of the superstar’s music. Parton’s catalog saw major sales bumps as well across digital and physical releases in the U.S., with 7.3 thousand products sold on Tuesday, marking a 7,739 percent increase.

Beyond audio-only streams, Parton’s music also saw an increase in audio/video streams. On Tuesday, she earned 26.3 million audio/video streams in the U.S., and 35 million worldwide. That’s 2,109 percent increase and 1,280 percent increase, respectively.