Xbox is launching a new film and TV division

XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.

XBOX PRODUCTS: Creating products that are authentic to the fandom that allow fans to celebrate and express the franchises they love.

XBOX PLACES: Bringing communities together through live events, immersive experiences, attractions, broadcasts, and destinations.

XBOX PARTNERSHIPS: Working with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.