Women spending hundreds on remedies to combat hair loss research shows

Hair loss leaves women facing social isolation, career hurdles and high costs, according to research. A poll of 1,000 women who have experienced hair thinning or loss found for six in 10 (59%), it has had a devastating impact on their day-to-day life – from sleep, to relationships with partners.

As many as 70% said their self-esteem has taken a major hit, while 52% admitted they no longer feel themselves – something most common among peri-menopausal women, when symptoms such as hair loss are more likely to occur. In addition, 34% of all women polled said they have avoided social situations altogether due to embarrassment about their hair.

 As a result, nine in 10 have tried multiple remedies, from supplements and shampoos to expensive salon treatments in a bid to regain their confidence.

Hannah Gaboardi, trichologist and ambassador for Viviscal, which commissioned the research, said: “Hair is a key part of your identity, so losing it – especially without knowing why – can be very difficult.

“The experience varies: some women notice rapid loss, others a gradual shedding, and some a general thinning over time.

“Regardless of the pattern, it usually has a negative impact, leading to reduced confidence and a diminished sense of self – particularly for women in the early stages of menopause.”

The study found 54% who have tried to restore their hair’s former glory have used thickening shampoos or conditioners.

Nearly half (47%) have used supplements to promote growth, while 11% have turned to hair extensions or thickening fibres.

However, 35% are reluctant to seek any form of treatment, citing concerns about wasting money, according to the OnePoll.com figures.

Women who have not yet reached menopause are the most ‘determined to find a solution’ (24%), twice as many as those who are currently menopausal.

While, 22% aren’t sure who to turn to for advice, and one in five (21%) lack confidence in knowing what treatment they actually need. The emotions most commonly linked to hair loss were sadness (51%), frustration (44%), and anxiety (43%).

Among women who do invest in treatments, annual spending can reach as much as £319 in their efforts to tackle the condition.

Hannah Gaboardi added: “There’s a lot of conflicting advice about how to tackle hair loss. Many people become so confused that they end up spending time and money on solutions that don’t work.

“It’s always best to follow the science and choose products with clear clinical results if it’s something that concerns you.”