Women over 40 can ‘smooth wrinkles’ with scientifically-proven product

The rise of natural beauty over makeup trends has made preserving your skin’s natural glow more crucial than ever.

Enter the world of skincare solutions, high-tech gadgets, superfoods and a plethora of remedies designed to give you flawless skin with minimal effort.

But do these work for everyone across all age groups? While many basic principles apply to most skin types, certain care routines are more effective depending on your age bracket.

Your 20s are about prevention and laying the groundwork for healthy skin, your 30s are about addressing early signs of ageing, however, your 40s, are the ideal time to ramp up anti-ageing efforts.

Creating an anti-ageing skincare routine may seem overwhelming, but it doesn’t have to be. As experts at ZO Skin Health put it: “Anti-ageing treatments are designed to nurture and protect your skin, helping it age gracefully.”

Ageing signs become more noticeable in your forties, so your skincare routine should now focus on repair and strengthening. The best anti-ageing skincare for this decade combines potent ingredients and treatments that help maintain a smooth and firm complexion.

Retinoids are among the most basic ones. Retinol is a well-studied anti-ageing ingredient that promotes cell turnover, stimulates healthy collagen production, and reduces clogged pores and congestion. However, it takes time to see noticeable results.

Starting with a low concentration and gradually increasing it is key when using retinoids, according to experts.

Over time, this can lead to a smoother complexion and, if your skin can handle it, you might consider upgrading to higher-strength retinoids to improve skin texture and reduce wrinkles.

Hyaluronic acid, known for its powerful hydrating properties, attracts moisture to the skin, increasing elasticity and helping to plump fine lines.

Niacinamide, a form of vitamin B3, aids in reducing discoloration and strengthens the skin barrier, while also minimising the appearance of enlarged pores.

Firming creams, often containing peptides and collagen boosters, are also highly recommended for their skin tightening effects.

For more personalised advice, some skincare brands like ZO Skin Health offer online tools to help identify the most suitable products for your skin type and goals.