Why Subscription Fatigue Is Growing Among Consumers in the US

May 15, 2026
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There is now a subscription available for about every aspect of life, including for car washes, clothes, toilet paper and even underwear. While they are often associated with a deal, the pile up of the recurring charges on credit cards is generating subscription fatigue with 52 percent of consumers canceling at least one subscription in the past year, according to market analysis. NBC’s Emilie Ikeda reports for TODAY.



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