Vicky Pattison swears by £34 serum for thick hair

Good Morning Britain star Vicky Pattison has shared one of the secret products behind her voluminous and healthy hair while on holiday earlier this summer. The former Loose Woman has spoken before about how using bleach and hair extensions in her youth had left her with traction alopecia, a type of hair loss caused by pulling or tension on hair follicles.

In addition to having Platelet Rich Plasma (PRP) treatment at the British Hair Clinic, Vicky has revealed she uses Pitta Growth Serum from Champo which retails for £34 for 30ml and £46 for 50ml, to give her locks a helping hand. Sharing a snap from a trip to the Maldives, she showed her holiday beauty essentials, writing: “Also loving my Champo for hair growth.”

The hair serum is tailored for those battling hair thinning or loss. It aims to curb shedding while enhancing the appearance of thicker, fuller hair. The brand says it used a formula rich in hair-growth stimulants, including caffeine, tetrapeptides, and ayurvedic haritaki extract, an herb believed to boost skin and hair health.

These ingredients are said to improve root volume for a full-bodied look and stimulate the scalp to promote the emergence of new hair. Moreover, the Pitta Growth Serum is designed to be non-greasy and anti-dandruff, ensuring your hair shines without looking limp or heavy.

It’s not just Vicky who rates the product; a survey by Champo claims that 90% of users reported reduced hair fall. It also claims the serum is suitable for every scalp type and all hair textures, including dyed and processed locks, reports the Mirror.

Champo states that for optimal results, you should use the Pitta Growth Serum daily. However, it’s your choice whether you want a general hair growth treatment or if there are specific areas you wish to target.

For an all-over treatment, divide your hair into three sections and apply it to a clean, dry (or at least towel-dried) scalp.

Administer two to three drops to each section and massage it into your scalp with your fingertips before styling as usual. If you’re targeting a specific area, follow the same process but apply only one to two drops and massage them into the desired area.

If you maintain daily use, the brand claims you should notice improvements in fullness and fallout within approximately 12 weeks.