UK Prime Minister says ‘we will take action’ on Grok’s disgusting deepfakes

”It’s disgusting,” Starmer says during an interview with Greatest Hits Radio. “X need[s] to get their act together and get this material down. And we will take action on this because it’s simply not tolerable.”

Last month, X launched a feature that allows people to use Grok to edit any image on the platform without permission. The rollout resulted in a flood of AI deepfakes undressing women and, in some instances, children. “We’re not going to tolerate it,” Starmer adds. “I’ve asked for all options to be on the table.”

The UK’s communications regulator, Ofcom, began investigating whether X is in violation of the country’s Online Safety Act, which holds online platforms accountable for hosting harmful content, Politico reported last week. “Based on their response we will undertake a swift assessment to determine whether there are potential compliance issues that warrant investigation,” An Ofcom spokesperson told Politico at the time.

X has said that “anyone using or prompting Grok to make illegal content will suffer the same consequences as if they upload illegal content.” X didn’t immediately respond to The Verge’s request for comment.