Timex is resurrecting its first LCD watch 50 years later

In 1972, Hamilton’s Pulsar Time Computer launched the first commercially sold digital watch, but its LED screen was power hungry and only showed the time when you pushed a button. What helped make digital watches practical was the eventual upgrade to low-power, always-on LCD displays, which Timex first introduced on its SSQ watch in 1975. Now, 50 years later, Timex is resurrecting that breakthrough watch.

The Timex SSQ Digital Reissue isn’t an exact reproduction of the original. There are modern electronics inside it, but the functionality remains as minimal as the original. The SSQ Digital Reissue has been updated with a recycled stainless-steel case, a brushed stainless-steel bracelet, and a chunky but retro-looking navy blue acrylic bezel around the LCD display. The original SSQ featured just a single crown dial but the reissue swaps that for a pusher button on either side of the bezel, making it slightly easier to set the time. It’s also water resistant to a depth of 50-meters, but Timex says its water resistance may be negated if you press those buttons while submerged.