TikTok is testing AI-generated search results

May 13, 2024
2,936 Views

TikTok is testing a more robust search results page, including using generative AI. The feature appears to be a new and is called “search highlights.”

A snippet of AI results appear at the top of some search results pages, and clicking into the section opens a new page with the full response. In quick tests, I was able to find AI results for queries about recipes or topics like “best laptops 2024.”

Clicking the result takes you to a full screen page.
Screenshot: TikTok

A page explaining the results says that the material is generated using ChatGPT, and that TikTok displays the content “when [the algorithm] finds them relevant to your search.” The feature appears to be limited so far: not all queries have AI answers.

The feature is called “AI Smart Search”
Screenshot: TikTok

There’s also a similar feature called “search highlights” that are not labeled as AI-generated. Those, too, show up at the top of search results, but it’s not clear where that information is coming from, like whether it’s summarizing videos or taken from someplace else. TikTok didn’t immediately respond to a request for comment about the features.

The video platform has steadily added more features to its in-app search. Last fall, TikTok began testing adding Google Search results to its in-app results page that essentially acted as a link back to Google. TikTok has also experimented with adding links to Wikipedia, IMDb, and other websites directly in the app’s search results page.

TikTok is trying to harness some of the habits its users — especially younger people — have developed on the app. Many younger users treat TikTok like a search engine, opting to look up restaurant or product recommendations in the app instead of using platforms like Google Search. And like Google, TikTok now seems to be leaning into AI results by including them above creator content.

Source link

You may be interested

Air fryers predicted to replace ovens, according to Brits’ research
Lifestyle
shares2,874 views
Lifestyle
shares2,874 views

Air fryers predicted to replace ovens, according to Brits’ research

new admin - May 26, 2024

A poll of 2,000 adults found 53% of 18-24-year-olds predict the end is nigh for the kitchen centrepiece. This view…

How to watch the Coca-Cola 600 NASCAR race today: Livestream options, starting time, more
Top Stories
shares3,176 views
Top Stories
shares3,176 views

How to watch the Coca-Cola 600 NASCAR race today: Livestream options, starting time, more

new admin - May 26, 2024

Kyle Larson, driver of the #5 HendrickCars.com Chevrolet, celebrates after winning the NASCAR Cup Series AdventHealth 400 at Kansas Speedway…

Shoppers’ confidence ‘through the roof’ after using £20 teeth whitening solution
Fashion
shares2,445 views
Fashion
shares2,445 views

Shoppers’ confidence ‘through the roof’ after using £20 teeth whitening solution

new admin - May 26, 2024

[ad_1] If you’re not looking to spend a fortune on a bright white Hollywood smile, shoppers are raving about these…