The Verge’s Guide to October Prime Day 2025: tips, deals, and news

The lead-up to Black Friday happens earlier each year, and nothing illustrates that trend more than the return of Amazon’s Prime Big Deal Days, which has just begun. The two-day event gives Prime members plenty of time to save on numerous products before it concludes Thursday, October 9th at 3AM ET / 12AM PT. Yeah, it seems like July’s four-day Prime Day just happened, but we’re just happy that it’s a shorter sale this time.

As expected, it’s a who’s who of deals, featuring some of the lowest prices we’ve seen on popular noise-canceling headphones, ereaders, laptops, networking gadgetry, gaming gear, and plenty of other Verge-approved product deals that are exclusive to Prime members. We’re excited to share our main collection of day 1 deals with you, which we’re updating live. And below, you’ll find a digest of our most relevant Prime Big Deal Days coverage.