Slayyyter Debuts Self-Directed Music Video for ‘Brand New Chanel$’

Slayyyter dropped a new single, “Brand New Chanel$.” The lovelorn track was accompanied by a vibrant music video, which the singer directed herself.

The clip veers between a high school football, an artsy compound in the desert, and the interior of a trailer, where Slayyyter is clad in a Las Vegas showgirl ensemble. It culminates in fireworks. The video pays homage to the music video for Slayyyter’s song “Beat Up Chanel$” and the artwork for her recent LP, Wor$t Girl in America.

“Send another weak I’m sorry/ Unforgivable as always,” the singer croons on the anthemic track. “I knew you had seen somebody/ Was it worth causing all my darkest days?”

Worst Girl in America marked Slayyyter’s third LP, and followed her earlier two album, Troubled Paradise and Starfucker. “Dance” was originally released in January. She explained that it was one of the first new songs she wrote. “I feel like everything sounds kind of different,” she noted of the LP. “But I was using that as a through line. I just loved it.”

She told Rolling Stone, “A lot of this album comes from feeling like the annoying girl who’s being a little too much at a party, or feeling like you don’t fit in with people.” She added, “All that music felt like building blocks to figuring out my sound, and it took me a long time. This could have never been my debut album.”

Slayyyter will perform today at Lollapalooza in Chicago. She will then head to Australia before appearing at Reading & Leeds Festivals in the U.K. in August. Her tour continues in North America on Sept. 3 in Vancouver, and will wrap on Nov. 5 in London. It includes a performance at All Things Go Festival in Washington, D.C. in September.