Shoppers with thinning eyebrows praise ‘amazing’ £26 gel

Shoppers struggling with thinning eyebrows are praising a brow gel described as ‘amazing’, with many saying it helps brows look fuller and more defined, taking ‘years off’ their appearance. As brows naturally thin over time, products that subtly add shape and structure without looking heavy have become increasingly popular.

Now, The Brow Gel from Jones Road is up for grabs for £26 and buyers are loving it. The product is a gel-based formula designed to fill in, shape and define brows while keeping them in place. 

It is applied using a spoolie brush, allowing for controlled application with just a few short strokes. According to the website, it can be used lightly for subtle definition or built up with repeated strokes for a more structured look.

The gel is designed to be applied in short upward motions, starting at the inner brow, shaping the arch and finishing through the tail. It is worth noting that the formula is available in various colours – Blonde, Ash, Grey, Light Brunette, Brunette and Dark Brunette – as well as a universal clear option for shaping without added colour. Each shade is designed to blend naturally with brow hairs for a realistic finish.

The gel contains panthenol, also known as B5, which helps condition brow hairs and improve the appearance of dry or weakened hairs, the site says. This ingredient supports a softer texture and added shine, helping brows look healthier over time.

Now, if this isn’t the product for everyone, LookFantastic also has a slightly cheaper option with the popular Benefit Gimme Brow+ Mini Gel for £14.50. This is described as being a ‘volumising eyebrow gel’ that can create natural-looking fullness and definition.

It is also worth noting that it is water resistant and comes in a range of different shades. For a similarly priced choice, Sephora has the Charlotte Tilbury Legendary Brows – Eyebrow Gel for £24 up for grabs. 

This, too, comes in a range of shades, such as soft brown, and it is said to be enriched with ‘volumising Magic Elasticizing Wax’, along with vitamin E and castor oil. However, Jones Road’s The Brow Gel has more than 1,600 reviews on its website and the majority are five stars.

One person said: “Seriously fantastic! I noticed I was using more and more powder to fill in the sparse parts of my brow and it was difficult getting them even. One swipe of this product took at least five years off my face! Easy to use, even every time, and much more natural than the brow powders.”

Another added: “I’ve never used a brow gel before but this was perfect for my thinning brows. I use a powder liner first and then the Jones Road Brow Gel. It gives life to my eyebrows and it looks so natural.”

A third commented: “Nice product for filling in brows. Love it.” Some people disagreed slightly and said: “I like this gel as it keeps my brows in place and helps me feather them some as well for a fuller looking brow. The applicator can make the application a little uneven and so I just have to make sure to smooth out any places that have too much product.”

Another wrote: “The brow gel is little too clumpy, but fixes easily.”