Robinhood is making a social network

Robinhood is now beta testing a Twitter-like social media platform it calls Robinhood Social. The trading-focused platform was announced last September at the company’s HOOD Summit, but it’s rolling out to 1,000 people who attended the event and will expand to “an additional 10,000 customers over the coming weeks,” according to Robinhood.

On Robinhood Social, which, based on screenshots, looks a lot like Twitter or Threads, users will be able to create a profile, make posts about their trades, and complete trades from their feed. The company is also promising to launch additional features during the beta, including news feeds and “the ability to follow insiders, hedge funds, and politicians.”

Robinhood aims to bring Robinhood Social out of beta “as quickly as possible.”

“We’ve heard directly from active traders that they rely heavily on social media to navigate the markets,” Robinhood says. “But in this day and age, it’s harder than ever to understand what’s real and what isn’t. We’re hoping to change that with Robinhood Social, where customers will be able to follow other Robinhood traders, swap strategies, discuss market moves, and trade with clarity. Plus, they can trust that every customer profile belongs to a real person, verified through KYC.”