“Roaring Kitty” causes GameStop stock price to jump more than 70%

The share price for video game retailer GameStop jumped more than 72% on Monday after trader Keith Gill, known online as “Roaring Kitty,” has resurfaced, four years after he led an investment frenzy of the stock.

Gill is a former financial analyst at MassMutual who in late 2020 encouraged amateur retail investors to buy GameStop shares during the meme stock craze. He did this by posting on Reddit discussion boards and creating videos on YouTube about the strategy, gaining a large following in the process. But in 2021, Gill revealed that he had lost $13 million in one day from his investments in GameStop. 

Gill was also slapped with a lawsuit in 2021, accusing him of profiting from “deceitful and manipulative conduct” in promoting the GameStop shares. After appearing before Congress to explain the meme stock craze, Gill’s social media presence dwindled to nonexistence. 

He resurfaced on X, Sunday night, with an image of a sketched man leaning forward in a chair, marking the end of a roughly three-year hiatus. He followed that post with several others featuring various comeback-themed videos featuring movie clips and charged music. 

GameStop did not immediately respond to a request for comment from CBS MoneyWatch Monday. 

GameStop was one of four struggling companies, including AMC, Bed Bath & Beyond and Blackberry, that retail investors on Reddit financially adopted during the pandemic, in a dual effort to keep the lights on at those companies as well as to put a “short squeeze” on hedge funds that bet against their long-term success. 

GameStop had experienced declining sales amid an industrywide pivot from game cartridges to video game streaming and digital downloads, but with the help from meme stock investors, last March the company turned its first profit in two years. Before then, the company had posted seven straight quarterly losses. This January, GameStop reported its first annual profit since 2018.

Roaring Kitty’s post helped bump GameStop’s share price to $28.25 on Monday. GameStop’s all-time high stock price is $120.75 in January 2021. Shares of AMC and Bed Bath also jumped slightly on Monday.

Last September, GameStop appointed Chewy founder Ryan Cohen as its new CEO. In its most recent quarterly earnings from March, GameStop said it eliminated an unspecified number of jobs to help reduce costs. The Texas-based company posted $1.79 billion in revenue compared to $2.23 billion a year prior.