Popular nicotine pouches featured in ad campaign against addictive products

April 8, 2026
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Hallie Jackson NOW

A new ad campaign by an organization called Truth Initiative is highlighting what it says are the dangers of nicotine products, including the popular oral pouches sold by companies like Zyn. NBC News’ Dr. Akshay Syal reports on the latest trends in nicotine use, and how Truth Initiative is working to educate young people in particular on the dangers of certain products. 

Hallie Jackson NOW

Hallie Jackson NOW

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