Popular high chair urgently pulled from sale over ‘serious’ risk

March 23, 2026
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A widely-used high chair has been urgently recalled due to posing a “serious” risk of injury. The Office for Product Safety and Standards (OPSS) has issued a recall notice for the item.

The Simpa Baby High Chair presents a significant risk of injury as it lacks the necessary safety information and instructions. Officials have warned that this could result in the baby being improperly positioned in the chair. Due to the associated risk, the high chair has been turned away at the border.

The OPSS stated: “The product presents a serious risk of injuries because it is missing the required safety information and instructions, which may lead to the baby being incorrectly placed in the chair.

“If a parent were to leave the baby unattended, there is a risk of the baby falling due to the unstable nature of the chair. The product does not meet the requirements of the General Product Safety Regulations 2005.”

The high chair is produced by the brand Simpa, and is described as a plastic grey high chair. It carries the product code SP05500 (carton only) and was manufactured in China, reports the Mirror.

At present, Simpa high chairs are not available on its website or Amazon store.

The recalled toy is described as a green Labubu-style soft-filled toy with spinning tail (pull cord), approximately 17cm high. It has been withdrawn from sale due to a serious health risk.

The OPSS said: “The product presents a serious risk of choking as the keyring attachment and right foot can easily detach. This creates a small part which fits entirely within a small parts cylinder.

“The small parts pose a choking hazard to young children, particularly those under 36 months of age who have a natural tendency to explore objects by placing them in their mouths.

“The product does not meet the requirements of the Toys (Safety) Regulations 2011.” Consequently, the OPSS confirmed the products have been withdrawn from sale by the local distributor.

By October 2025, a total of 259,000 counterfeit toys had already been seized at Britain’s borders that year, with the vast majority being fake Labubu dolls.

The Intellectual Property Office has highlighted the warning signs shoppers should watch out for when purchasing goods. The guidance states: “Stick to trusted retailers or official brand websites and be cautious with third-party sellers on marketplaces.

“Check reviews carefully. Look beyond the five-star ones and read the negatives. Be wary of prices that look ‘too good to be true’. Counterfeits are often much cheaper.”

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