Pinterest’s AI will help you find the ‘right words’ to search for fashion

Pinterest is using AI to try and help you find the fashion accessories you’re looking for, even if you can’t describe them in your own words. The company is using a “Visual Language Model” to generate descriptive words of styles and the overall “vibes” of image Pins on its site, and will let you click into them to discover and refine your personal taste.

The new tool breaks down and decodes images to make it easier to search for specific details in outfits across the site, in turn making it easier for you to shop. So, if you like a skirt someone is wearing in a Pin on the site, you can view the image to see a description of the color palette, fit, aesthetic, and more. You can then refine the style by asking to change the colors and fabric — or even the occasion — so you can find a version that fits in elsewhere, like in a work environment.

The new visual search features are launching for women’s fashion content first and are available starting today in the US, Canada, and the UK. Pinterest plans to launch the feature to other categories and countries “over time.”