Netflix will try a TikTok-like feed on its mobile app

Netflix is going to start testing a TikTok-like feed of vertical video in its mobile app to help you discover something new to watch. The test will begin in “the coming weeks,” according to a blog post.

From the clips, you’ll be able to watch the show or movie right away, or you can add it to your list of saved things to watch or pass the clip along to a friend. The controls are in the bottom-right corner of the screen, much like on TikTok.

“We know that swiping through a vertical feed on social media apps is an easy way to browse video content,” Chief Product Officer Eunice Kim said in a press briefing. “
And we also know that our members love to browse our clips and trailers to find their next obsession.”

This isn’t the first time Netflix has experimented with a TikTok-style feed; it debuted a comedy-focused “Fast Laughs” feed in 2021 and later a “Kids Clips” feature for children’s programming. But this new test seems much broader so that it has a better chance of helping you find something you might want to watch.