Netflix is launching a new app for kids games

Netflix has made family-friendly titles a key part of its current games strategy, and now it’s pushing a little harder with the launch of a new app. Called Netflix Playground, the app is focused on games aimed at kids aged eight and under, and, like the rest of Netflix’s gaming lineup, Playground games are included as part of a Netflix subscription, and feature no ads or in-app purchases.

Playground is available now in the US, UK, Canada, Australia, the Philippines, and New Zealand, and will be rolling out to the rest of the world on April 28th. The launch lineup primarily consists of titles based on popular kids shows like Peppa Pig and Sesame Street (which is also now streaming on Netflix). “We’re creating a seamless destination for discovery, learning, and play,” John Derderian, Netflix’s VP of Animation Series + Kids & Family TV, said in a statement.