Netflix embraces vertical video with major mobile app update

Netflix announced on Thursday that it will be launching a redesigned mobile app, which will include a vertical video feed, at the end of April. “This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want,” the company said in its Q1 2026 earnings letter to shareholders.

In Thursday’s letter, the company said that the lines between “entertainment on TV and mobile devices are blurring,” noting that video podcasts “over-index” on mobile. Co-CEO Greg Peters said in January that the company was planning to revamp its mobile UI as a way to “better serve the expansion of our business over the decade to come.”

The mobile redesign follows a big update for Netflix’s TV app that it launched last year. When that rollout was announced, Netflix also shared that it would start testing a vertical video feed showing clips of Netflix shows and movies that you could tap into if you wanted to watch a full episode or movie.