Nestle to launch food products that cater to Wegovy and Ozempic users

May 21, 2024
3,396 Views

How Ozempic, other weight-loss drugs are “changing medicine”


How Ozempic, other weight-loss drugs are “changing medicine”

08:40

Nestle is launching a new line of high-fiber, protein-packed foods directed at the growing number of Americans on Wegovy or Ozempic, and others trying to lose weight. 

Called Vital Pursuit foods, the products are “well-suited to support a balanced diet for anyone on a weight management journey” the Swiss food and beverage maker said Tuesday, but “are portion-aligned” for consumers taking GLP-1 medications, also known as semaglutides. Twelve newly designed food items will hit select stores nationwide toward the end of this year, Nestle added. 

“We know that every consumer on a health journey has individualized needs and considerations, and having options to support those needs will continue to play an important role,” Tom Moe, president of Nestle USA Meals Division, said in a statement. 

Nestle’s move comes as GLP-1 medications are becoming more widely used for weight management and other newly discovered potential health benefits.  The drugs’ effectiveness in reducing appetite has generated concern from food retailers who fear the medications could take a bite out of their profits. 

About 9 million Americans used GLP-1 medications in 2023, according to analytics firm Trilliant Health. GLP-1 users are expected to reach 30 million by 2030, according to JPMorgan, which predicts the semaglutide market will exceed $100 billion that same year.

Source link

You may be interested

Survey shows British singles favour authenticity over perfection in dating profiles
Lifestyle
shares2,928 views
Lifestyle
shares2,928 views

Survey shows British singles favour authenticity over perfection in dating profiles

new admin - Jun 19, 2024

A poll of 800 adults who use dating apps found 55% are seeking a partner who isn't stereotypically 'perfect'. And…

Boeing CEO testifies on Capitol Hill
Top Stories
shares3,963 views
Top Stories
shares3,963 views

Boeing CEO testifies on Capitol Hill

new admin - Jun 19, 2024

Boeing CEO testifies on Capitol Hill - CBS News Watch CBS News Boeing CEO David Calhoun testified before a Senate…

Pelosi and other U.S. lawmakers meet with Dalai Lama, a move likely to anger China
World
shares3,600 views
World
shares3,600 views

Pelosi and other U.S. lawmakers meet with Dalai Lama, a move likely to anger China

new admin - Jun 19, 2024

A group of U.S. lawmakers met with Tibetan spiritual leader the Dalai Lama in India on Wednesday, a move likely…