Mature women saw ‘dark spots fade’ in weeks with doctor-made serum

May 28, 2026
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With Britain currently experiencing a heatwave, many may not realise that prolonged heat and UV exposure can lead to skin pigmentation over time. Other frequent daily culprits include pollution, inflammation and hormonal fluctuations.

The beauty industry is an overcrowded market, so when faced with a skincare concern, it can prove challenging to determine which products genuinely merit the investment. Now, skincare expert Dr Sam Bunting’s new £64 Flawless Brightly Pro Serum has arrived on the market – and enthusiasts have been sharing their impressive results.

According to the brand, this next-generation serum is proven to diminish brown spots by up to 62% within eight weeks and deactivate the zombie cells responsible for skin discolouration, reports the Mirror.

Dr Sam Bunting explains: “Pigmentation behaves in a very unpredictable way so traditionally it has been hard to treat. It isn’t just a skin surface issue; it is a complex cellular response. Even after successful treatment, a single afternoon of unprotected sun can trigger the skin to remember its old pigmentation patterns, undoing months of work.

“I knew I had to create a solution for the millions of people who suffer with pigmentation. A product that could be used to tackle all nine biological pathways and, at the same time, help avoid the rebound phenomenon. Flawless Brightly Pro does just that. It’s a breakthrough, single serum that supports skin through each of the key stages of pigmentation development.”

The Flawless Brightly Pro’s vegan formula is fragrance-free and won’t clog pores, targeting three distinct forms of existing pigmentation, namely UV damage, post-acne pigmentation, and hormonal pigmentation.

For those curious about how this clever product delivers its results, the formula harnesses 10 per cent azelaic acid to help calm inflammatory signalling. This works alongside additional ingredients such as arbutin and niacinamide, to name but a few, to regulate melanin production and diminish the transfer of pigment to the skin.

Elsewhere, LookFantastic is currently offering the Eucerin Anti-Pigment Dual Face Serum for Pigmentation and Dark Spots 30ml at a reduced price of £36, down from £48. The serum works to promote a more even-looking complexion while minimising the appearance of dark spots.

For those seeking a more wallet-friendly alternative, Amazon stocks The Ordinary’s Alpha Arbutin 2% + HA at £18.50. The product boosts radiance, evens out skin tone, and reduces the visibility of dark spots.

Dr Sam Bunting’s Flawless Brightly Pro Serum has garnered impressive reviews from skincare enthusiasts. One devotee, who listed their age as ‘over 54’, said: “I’ve been using Brightly for some time now, so at last renewal I decided to try this new one. I think it absorbs quicker so you’re ready straight away for the moisturiser.

“I use 2 out of 3 days at the moment and have had no reactions. Think I’ll be sticking with this one in my routine now.”

Meanwhile, another customer on the Space NK website – where the product is also stocked – reported seeing results after just ‘a few weeks’ of use, writing: “Brighter Skin – I’ve been using Dr Sam’s Flawless Brightly Pro Serum for a few weeks and I’m quite impressed with how much brighter my skin looks. It feels lightweight and absorbs quickly without any sticky residue, which I like in a serum.

“My complexion looks a bit more even and less dull, especially in the mornings. It’s on the pricier side, but a small amount goes a long way, so I think it should last quite a while.”

A third reviewer commented on Dr Sam’s website: “I saw a difference after a few weeks, dark spots started to fade and my skin felt more hydrated.”

It’s worth highlighting that several reviewers mentioned experiencing difficulties with the product’s pump mechanism, with one noting: “Can’t get anything out of it, but after the review I was contacted by the team who told me how to make it work (basically whack it a number of times then pump until it came out). It now works. Will let you know about the product once I’ve used it for a while.”

That said, for those seeking a dark spot treatment, the product has been formulated to integrate effortlessly into existing skincare routines, making it compatible with both SPF and makeup application. Appropriate for all skin types, it’s safe to use during pregnancy and is also suitable for those with sensitive and acne-prone skin.



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