LG’s C4 OLED TV has dropped to a new low price

It’s official: Amazon’s Prime Day event is just three weeks away, and it’s possible we’ll see a number of great TV deals during the four-day event. But if you’d rather not wait and see, LG’s C4 OLED TV has hit a new low price, starting at $699.99 ($800 off) for the 42-inch model at Amazon and Best Buy. Some larger configurations like the 77-inch model are on sale too, with the 77-inch model going for $1,799.99 ($1,899 off) at Amazon and Best Buy.

Given how similar the last-gen models are to the newer LG C5 OLED TVs, these are excellent deals. You’ll still enjoy the same stunning OLED picture quality as you would on the newer TVs, complete with Dolby Vision and Dolby Atmos support for a cinematic experience. The last-gen models offer the same intuitive navigation too, with a wand-like Magic Remote plus built-in voice control via Amazon Alexa and Google Assistant. Plus, the C4 boasts a number of gamer-friendly features, including a fast 144Hz refresh rate, four HDMI 2.1 ports, and AMD FreeSync Premium and Nvidia G-Sync compatibility.

That said, the LG C5 OLED does bring a few incremental upgrades worth noting. Its display is slightly brighter, which can be helpful in well-lit rooms, and it comes with a newer processor that may offer slightly faster performance. However, the C5 also starts at $1,295 ($103 off), making the C4 a better value for most users, as it delivers a high-end OLED experience at less than half the price.