LG’s brilliant B4 OLED TV is on sale with a $50 gift card for its best price ever

One of the best Black Friday deals has returned — and this time, it’s done so with an added perk. Right now, LG’s B4 Series OLED TV is matching its all-time low at Best Buy, where you can pick it up in the 48-inch configuration for $599.99 ($200 off) with a $50 digital gift card. The larger 55-inch panel, meanwhile, is on sale at Best Buy with a $100 digital gift card for $999.99 ($400 off), its best price yet.

Although LG is likely to introduce its 2025 lineup at CES in a few short weeks, the B4 is likely going to remain a bargain, especially at this price. You don’t get the same brightness levels or performance speeds as LG’s flagship C4 or G4 — the B4 lacks the AI-focused a11 processor found in the latter — but it provides all the core benefits you’d expect from an OLED panel. It offers deep blacks and wide viewing angles, along with four full-bandwidth HDMI 2.1 ports that are capable of 4K 120Hz gaming, making it a great pick for use with modern consoles like the PS5 or Xbox Series X.

Personally, as the current owner of a 48-inch OLED, I find the smaller size more than big enough for my entertainment needs. It’s not as much of an eyesore in my living room as my previous 65-inch panel, yet I have little trouble watching movies and playing Final Fantasy VII Rebirth from my couch. The real question is whether you need all the bells and whistles on LG’s high-end TVs or if an entry-level OLED will suffice.