Justin Bieber’s Streams Surge After Coachella Headline Set

Justin Bieber‘s highly-anticipated return to the stage has unsurprisingly led to a spike in streams for the pop star.

According to preliminary data from Luminate, Bieber’s music was streamed 24.6 million times in the U.S. on April 12, the day after he headlined Coachella. That was a 54 percent jump from his total streams on April 11 (15.9 million), and a 74 percent leap from April 10 (14.1 million). The 24.6 million streams Bieber enjoyed on April 12 also made it his biggest streaming day of the year so far, and largest since July 18, 2025, one week after he released Swag. 

Spotify, meanwhile, shared data with Rolling Stone showing that Bieber’s music enjoyed a 250 percent increase in streams globally on that platform since Coachella. While that’s boosted songs across Bieber’s discography, his Coachella set — which featured his two Swag records alongside old favorites — appears to have really benefited his back catalog. 

For instance, Bieber’s 2010 hit “U Smile” jumped a whopping 600 percent versus its average totals; 2012’s “One Love” rose by 550 percent; and “Favorite Girl” — which Bieber hasn’t performed live in over a decade — surged by 310 percent. Other 2010s classics enjoying a boost were “Never Say Never” (320 percent), “As Long As You Love Me” (340 percent), and “Baby” (170 percent, though maybe Geese can take some partial credit for that).

But fans aren’t ignoring Bieber’s newer material either. Streams of “I Do” off Swag II rose by 435 percent, while “All I Can Take” and “Walking Away,” both off Swag, saw boosts of 320 and 310 percent, respectively. Additionally, “I Think You’re Special” featuring Tems, and “Devotion” featuring Dijon, rose by 280 percent and 240 percent, respectively; both Tems and Dijon joined Bieber for performances of those songs at Coachella. 

Bieber isn’t the only artist to see a streaming boost from Coachella weekend one, with his fellow headliner Karol G also enjoying Spotify surges. Karol’s global streams jumped 14.3 percent, while in the U.S., her streams spiked more than double that with 35 percent. 

For Bieber, his Coachella set marked his first major public performance since his Justice tour ended in 2022. (Bieber postponed, then canceled the run while dealing with a series of health issues.) Since then, he’s been largely absent from the stage, outside a handful of private gigs and TV performances. Ahead of Coachella, he took the stage at the Roxy in Los Angeles for an invite-only event for fans.