Jones Road new brow gel shade is perfect to cover grey hair

Makeup brand Jones Road has built upon the triumph of its sell-out grey eyebrow pencil by introducing a new grey shade to its lauded Brow Gel collection, designed to complement blonde, brown, or grey hair.

Priced at £26, the latest addition, The Brow Gel, is a taupe-grey with cool undertones presented in a formula that promises all-day endurance.The application is straightforward – use the spoolie brush to fill, shape, and tame brows and the new hue pairs seamlessly with The Brow Pencil, which retails at £24.

This user-friendly, thick eyebrow pencil is ideal for augmenting and defining arches, reports the Mirror. For best results, Jones Road suggests using The Brow Pencil first for filling sparse sections along the brow, followed by applying The Brow Gel with short upward strokes beginning at the inner corner and heading down the tail.

The Brow Gel has garnered praises from shoppers, accumulating over 1,000 reviews on the Jones Road website. Customers have extolled its colour and texture: “First time ever using a brow gel, it does work wonders. Much easier and better coverage. Prefer this to the conventional pencil type,” according to one review.

Another five-star reviewer was pleased the brow gel “gives more volume and covers grey hair well” while another reported: “Good coverage for my light sparse brows,” adding they had “ordered the brown pencil to fill in”.

A third person humorously commented that it made them “look like a teenager”, remarking: “Great colour for this for a brunette, love the consistency of the product. Really helps to make my 55 year old’s eyebrows look more like a 30 year old’s.”

However, multiple shoppers noted that the brush tends to hold an excessive amount of product, with one describing it as “a little ‘gunky'”. 

OK! wellness writer Laura Mulley tested The Brow Gel herself and she shared: “I recommend wiping some excess off into the container before applying it to your brows, a common necessity with new mascaras as well.

“If the new shade emulates the success of the grey brow pencil, it might sell out fast, so grab it while you can.”

Looking for similar brow buys? Suqqu’s Setting Eyebrow Gel, £25, is an easy-to-build yet subtle-looking option or light-coloured brows. The product is evenly distributed without leaving any chunks on the brush tip.

Another alternative is Benefit’s Gimme Brow+ Volumising Eyebrow Gel in grey, available for a discounted price at £20.02 on Escentual. It comes with 10 different shades of browns and greys.