Jones Road eyeshadow stick loved by mature shoppers

Mature shoppers are praising a versatile eyeshadow stick, saying it ‘doesn’t smudge or go into lines around the eyes’. The Eyeshadow Stick is currently available from Jones Road Beauty for £30 – and it comes in eight neutral shades.

Described as a creamy, highly pigmented shadow, the stick has a lightweight formula that can be customised from ‘one simple sweep to a layered statement’. The brand says it locks onto lids for long-lasting wear without creasing or transferring.

To use it, shoppers can apply the stick directly to their eyelids and blend using their fingertip for a soft, seamless finish. For a more diffused look, they can use a fluffy brush to blend, or for something bolder, the intensity can be built by using multiple shades.

If shoppers are looking for alternatives, there’s the VIEVE Eye Wand in the colour ‘camel’ from Cult Beauty for £20, down from £25. This comes in various other shades and is said to combine ‘intense pigment payoff with an easy-to-blend formula’.

Or at Boots, there’s the No7 Pro Artist Dream Duet Eyeshadow Stick for £12.95. With matte and shimmer shades available, shoppers can create their desired look, and the sticks are said to have a soft, creamy formula.

The Eyeshadow Stick from Jones Road Beauty has received many glowing reviews, however. One shopper said: “Love the way it goes on and how easy to blend. It stays on all day and doesn’t smudge or go into lines around the eyes!”

A second person said: “It goes on evenly and stays in place. Perfect for mature eyes.”

While a third said: “Very velvety finish and leaves a great base for shadow or a stand-alone no-makeup look. I have mature, dry skin and have had no issue with creasing. Love this product!”

Others deducted stars and left feedback, with one saying: “The product itself has a great texture and applies beautifully. The issue I have is with the colour sand. I wanted taupe and should have waited for it to come in stock. Sand is basically concealer on my skin tone. I would need a darker colour to pair with this one.”

Another said: “Easy to use. I wish you had more colour choices.”