Instagram Blend lets you share a Reels feed with friends

Instagram is launching a new feature called Blend that’s a custom Reels feed shared between you and members of a DM group.

If you’ve invited members of a DM chat to a Blend, then when you tap the Blend icon in a chat, Instagram will show you Reels that are suggested for people in the group. You can set up a Blend in a one-on-one conversation or in group chats, and the Blend feed will refresh with new content every day.

Blend could be a useful way to see things that may be outside what is usually suggested to you. If a friend likes it, there’s a chance you might, too. But there could be a flip side to that; I wonder if a Blend could reveal things your friends like that you don’t.