Iconic UK jeweller announces closure — family business since 1965

British jeweller Krafft Jewellers has announced it’s permanently closing its Chelmsford store, in Essex, after 50 years of trading. The family jewellers since 1965 cited “the trading climate,” online shopping, and increasing costs as the reasons behind the closure.

The Chelmsford store, located on Duke Street, was the only physical shop the high street jewellers had. In a statement, the company said: “To all of our loyal and valued customers, I regret to inform you that after over 50 years of trading, Krafft Jewellers will be closing on March 31, 2026. This decision has not been easy, but the trading climate has become so much harder over the past few years.

“Unfortunately, the advance in online shopping and increasing costs has impacted so many high street businesses, ours included.

“Working in Duke St since 1987 has given me the opportunity to meet so many lovely people, many of whom have become friends. I would like to say thank you to all of our customers that have made my working life so enjoyable.”

The news comes as another jewellery brand, Miramira, confirmed the closure of its store on King’s Lynn High Street, in Norfolk. The Miramira store will be closing down on March 27, and is currently offering a 75% off closing sale.

Owners Darren and Catherine Mooney said: “After much thought, we have made the difficult decision to close our store.

“This hasn’t been an easy choice, but we are so incredibly grateful for the support, loyalty and kindness our customers have shown us during our time here. Being part of this community has meant more than we can say.

“To everyone who has shopped with us, shared our posts, recommended us, or simply popped in for a browse — thank you.”

Miramira is a Spanish brand founded in 2022 with several stores across Europe. The Norfolk branch was their first UK franchise.