Huawei beats Samsung and Apple to market with the first wide foldable

Huawei has launched its passport-style foldable in China, ahead of similar devices said to be coming from Apple and Samsung. That makes the Pura X Max the first wide foldable phone that’s actually available to buy, with today’s launch now giving us the full specifications and price after its design was unveiled by Huawei last week.

There are two versions of the Pura X Max, both of which are available to preorder starting today. The standard version starts at 10999 yuan (about $1,613) for 12GB of memory and 256GB of storage, or 11,999 yuan (about $1,800) for 512GB of storage. The Pura X Max Collector’s Edition starts at 12,999 yuan (about $1,906) for the 16GB RAM / 512GB storage configuration, or 13,999 yuan (about $2,053) for the 16GB/1TB variant.

The foldable’s wide display orientation is the biggest stand out, opting for a book-like design compared to the foldables we’re familiar with. It features a 5.4-inch cover display with 3500 nits of peak brightness. Opening the Pura X Max reveals its 7.7-inch internal display which tops out at 3000 nits, with both screens supporting a 1–120Hz LTPO adaptive refresh rate.

Apple and Samsung are both reportedly working on their own wide-style foldable phones. Various leaks have appeared that give us a potential early look at the rumored iPhone foldable and wider version of Samsung’s Z Fold, though both devices aren’t expected to arrive until the second half of 2026 by comparison — giving Huawei a significant head start on this emerging design trend.

On the hardware side, the Pura X Max includes a homegrown Kirin 9030 Pro chipset and 5,300mAh battery, with support for 66W wired charging and 50W wireless charging. Its triple camera setup includes a 50 megapixel main camera with variable aperture, a 50 megapixel telephoto lens, and a 12.5 megapixel ultra-wide shooter. The phone itself runs Huawei’s latest HarmonyOS 6.1, supports the Huawei M-Pen 3 Mini stylus, and provides a wide array of AI-powered features, including pose recommendations for photographers.

Huawei hasn’t confirmed whether the Pura X Max will be released outside of China, but that prospect should give Samsung and Apple cause for concern.