How prediction markets are spawning an entire trading industry

March 9, 2026
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    How prediction markets are spawning an entire trading industry

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NBC News NOW

Prediction markets like PolyMarket and Kalshi are hitting valuations in the tens of billions as Gen Z entrepreneurs look to take advantage of betting on the uncertainties of life. NBC News’ Allie Canal reports on how the budding trade markets could also be reined in.  



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