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How canned water brand Liquid Death made its mark

March 8, 2025
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How canned water brand Liquid Death made its mark – CBS News


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If you watched the Super Bowl last month, you might have seen the first national ad for Liquid Death, the canned water company that promises to “murder your thirst.” Founder and CEO Mike Cessario sat down with Michelle Miller at his company’s Los Angeles headquarters to talk about turning a few thousand dollars into a $1.4 billion company.

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