Google’s free streaming service now lets you pick shows and movies to watch

Google TV Freeplay, the company’s free, ad-supported streaming service, now supports video on demand. Instead of tuning into Google TV Freeplay’s selection of always-on channels, you can now choose from over 10,000 shows and movies to watch whenever you want.

The update introduces titles like Lady Bird, Seventeen Again, and Hell’s Kitchen, according to Google’s announcement. The company has also expanded its live TV lineup to include more than 300 channels dedicated to news, sports, reality TV, true crime, and more. Some of these new channels include World of Love Island, Yahoo! Sports Network, Bloomberg TV Plus, and The Martha Stewart Channel.

Free and ultra-cheap streaming is on the rise as major streamers continue to raise their prices. Google TV Freeplay joins Tubi, The Roku Channel, and Pluto TV in offering free, ad-supported content on demand, while Disney Plus is considering launching a free streaming tier as well.

Google says it plans to continue updating its Freeplay library throughout the year.