DJI said Mavic 4 Pro wouldn’t launch in US but these stores are selling it anyhow

By the time you read these words, it’s quite possible that Adorama will be out of stock of the new DJI Mavic 4 Pro. But when I wrote them, the US-based retailer was still selling a drone that wasn’t supposed to go on sale in the US at all, with roughly 70 left in stock.

But Adorama and B&H, two rival camera stores based in New York City, apparently didn’t get the message!

Today, they both listed the drone for $2,699 — or $3,549 for the Fly More Kit, or $4,649 for the Creator Combo with the fancy new controller with the folding sticks and swiveling 1600-nit screen, or $1,299 for that controller all by its lonesome. B&H even issued a press release.

B&H is only offering preorders today; I confirmed with Miguel Perez in the store’s drone department that “we don’t yet have it in stock,” and he wasn’t sure when stock might arrive. “It’s a little bit of a grey area for logistics between the US and China for aircraft,” he admits. But he says B&H isn’t taking anyone’s money — “we don’t charge until it ships” — and that he’s heard other US retailers like Adorama are selling the drone this very week.

Adorama sales rep Steve Chill confirms that over the phone, and offers to put one on hold for me, because he says they’re moving fast. “We had a few hundred in stock, now we’re down to 70,” he says. “They’ll be gone tomorrow.”

Over the phone, he says he has the $3,549 Fly More Combo right now if I want, though he’s out of the $2,699 base model. (At the time I reached out, Adorama’s website was showing the entry model in stock, shipping next week, though it’s now just listing a preorder again; however, the new DJI RC Pro 2 controller appears to be in stock too.)

It’s not clear what’s happening. Did DJI ship some to the US early, but not enough for a full launch, perhaps? DJI spokesperson Daisy Kong doesn’t have an answer for me yet.

If you want to try your luck, here are the links: