Disney strikes deal with OpenAI to let Sora generate AI videos of its characters

It’s “A Whole New World.”

The Walt Disney Company announced on Thursday that it had reached a three-year agreement with OpenAI to bring its popular characters to the company’s Sora AI video generator.

Disney will also make a $1 billion investment in the ChatGPT owner. The company says it will also become a “major customer” of OpenAI, using its services to develop new products and experiences, including for its Disney+ streaming service.

“Under the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators,” the companies said in a statement.

OpenAI also says it has committed to “implementing responsible measures to further address trust and safety, including age-appropriate policies.”

Disney says that some of the characters that are part of the deal include: Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, as well as characters from the worlds of Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, Zootopia.

“Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,” Bob Iger, CEO of The Walt Disney Company, said in a news release.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” the release said.

“Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we’ve never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love.”

Disney shares initially jumped on the news in premarket trading, however by 9:15 a.m. ET, shares were flat.

On Disney’s Nov. 13 earnings call, Iger hinted that the company was working on a deal with an AI company, but didn’t name any specific firms.

“We’ve been in some interesting conversations with some of the AI companies,” Iger said. ” I would characterize some of them as quite productive conversations.”

Iger said in those talks Disney was “seeking to not only protect the value of our IP and of our creative engines but also to seek opportunities for us to use their technology to create more engagement with consumers.”