Brits embracing ‘dopamine dressing’ to boost mood with bright spring wardrobes

Adults are brightening up their wardrobe with ‘dopamine dressing’, hoping to boost their mood this spring. A study of 1,000 adults found a gloomy winter has seen 51% now dressing in bright colours and patterns to help them feel happy, confident and energised as the spring season blooms.

The term emphasises wearing outfits that bring joy, reflect your personality, and trigger a release of dopamine, the brain’s “feel-good” neurotransmitter. It emerged 65% regularly match their accessories to their outfits including shoes (40%), jackets (26%) and even tech accessories (10%).

The research was commissioned by Samsung, which has recently launched the Galaxy A57 5G in a new range of colours.

Annika Bizon, vice president of mobile experience at the technology brand, said: “We’re increasingly seeing people using their accessories and technology as a way to express themselves.

“People expect more from their tech than ever before – value for money, powerful features they can rely on every day, and a design that doesn’t compromise on style.

“That’s what we deliver with our new series, combining performance with playful colours.”

Research found people were more likely to dopamine dress on holiday (37%), at social events (37%) and on a night out (35%). And for some, styling a mood boosting look stretches beyond clothes into technology.

One in eight (13%) have matched their tech accessories to each other. When it came to their handset, 61% would prefer brightly coloured phones over the typical black (41%) or grey (13%).

Most agreed that the way you dress does reflect your personality (73%), with 66% feeling more like themselves when they wear outfits they love.

Four in 10 (38%) say they feel more confident on days they were ‘dopamine dressing’ than not. According to the data by OnePoll.com, 45% felt wearing brighter colours would positively affect their mood.

Four in ten look forward to spring fashion just because these colours make them happier. In fact, 41% admitted to recently buying something just because it made them feel good.