Bad Bunny’s Super Bowl Halftime Show Sets Global Viewership Record

Bad Bunny’s historic Super Bowl performance has set a new global viewership record, with more than 4 billion people watching the performance.

On Monday, the NFL, Roc Nation (which co-produced the show), and Apple Music (the halftime show’s main sponsor) revealed that Bad Bunny’s performance garnered 4.157 billion views in 24 hours. Those figures included the global broadcast numbers, as well as views on YouTube and social media platforms. 

The broader viewership stats were released after Nielsen Big Data + Panel revealed that Bad Bunny’s halftime show drew 128.2 million viewers during the live Super Bowl broadcast in the U.S. That made it one of the most watched performance in Super Bowl history, just behind Kendrick Lamar’s record-setting show from last year, which drew 133.4 million viewers. 

Bad Bunny’s Super Bowl performance — combined with his Grammy win for Album of the Year — also had some notable knock-on effects. The week after the big game, the Puerto Rican superstar saw his song “DtMF” top Billboard Hot 100, marking his first solo Number One on the chart. (His collaboration with Cardi B and J Balvin, “I Like It,” went Number One in 2018.) His album, DeBÍ TiRAR MáS FOToS, also just returned to the top of the Billboard 200 Albums chart.

After the Super Bowl, Bad Bunny kicked off the next leg of his DeBÍ TiRAR MáS FOToS world tour. He just wrapped up a two-night stand in Sydney, Australia, and he’s set to play Tokyo on March 7. A European will kick off in late May with dates scheduled through late July.