Apple’s iPad Air M3 is $400 for the first time, and arrives by Christmas

If you have $400 and want an iPad, your options are usually kind of limited to either just the base iPad, or better yet, the latest iPad Mini — if it happens to be on sale when you’re shopping (it is now, but that’s not always the case). But right now, you should consider getting the 128GB version of Apple’s 11-inch iPad Air with the capable M3 processor. At Target, multiple colors of this model are $399.99, beating the previous low of $449.99 we’ve seen during large-scale deal events. Currently, no other retailer is matching this price. This sale ends Saturday night.

$400 is a sweet price for this model, as it debuted in early 2025 for $600. In terms of how it stacks up to other iPad models, Verge editor-at-large David Pierce said in his impressions that the M3 Air is “exactly what you think it is. Which is fine.” I know, that sounds like a back-handed compliment, but it’s been a while since iPads peaked in terms of utility, design, and fast performance. This one carries the torch in Apple’s tablet dominance, and its M3 processor means it’ll be a fantastic tablet for longer than any other iPad at the $400 price point. Read our in-depth impressions.