Apple launches ‘Upgrade’ program to lease new devices

Apple has officially introduced “Apple Upgrade,” a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease — allowing users to keep a device at the end of their subscription period, pay off the device early, or upgrade early to a new model.

This leasing program is rolling out just weeks after Apple hiked the prices of its MacBooks, iPads, and other devices in response to the ongoing memory and storage shortages. While iPhones were spared, current Apple CEO Tim Cook warned last month that “the situation has become unsustainable,” meaning the iPhone 18 series could be pricier than expected when it launches later this year.

This story is developing…