Amazon says Alexa Plus can find that movie scene you’re thinking about

Amazon has launched a new AI-powered feature for Fire TV that lets you jump to specific moments of a movie by describing the scene to Alexa Plus. The feature, which was previously announced during Amazon’s hardware event in September, works with Prime Video and builds on the X-Ray feature that provides information about the content you’re watching.

“Our number one mission at Fire TV is getting you to what you want to watch — fast,” Amazon says in its announcement. “Just describe a movie scene like you would to a friend, and Alexa Plus will jump directly to that specific moment — no more searching required.”

The Alexa Plus feature “works with thousands of Prime Video movies by understanding scene descriptions, character names, and famous quotes,” according to Amazon. Users can skip to a scene by mentioning details about characters, actors, locations, and more, such as asking to find “the card scene in Love Actually,” or “where Joshua asks, ‘shall we play a game?’” in WarGames.

The feature is designed to make it easier and faster to locate and watch scenes compared to manually fast-forwarding through movies, giving Fire TV users fewer reasons to search for the same content on other platforms like YouTube. Amazon says the feature utilizes a variety of AI models, including Amazon Nova and Anthropic Claude, and can identify movies without the title being included in the descriptions.

The Fire TV feature is currently limited to indexed scenes in select movies that have been purchased or rented from Prime Video, or are available to stream via a Prime membership subscription. Amazon says that the feature will soon be expanded to include more scenes and TV shows.