Amazon announces fall hardware event

Amazon has sent out invitations to its annual fall hardware event, where it traditionally launches a slew of new products, including Echo smart speakers, Fire TV devices, Kindles, and sometimes dozens of other gadgets. The event is scheduled for Tuesday, September 30th, 2025, in New York City.

The invitation hints at new Kindles as well as new Echo devices, indicated by the swirling blue Alexa light. Amazon CEO Andy Jassy said earlier this year that the company would be releasing beautiful new hardware this fall. The Verge will be on the ground at the event later this month to cover all the announcements.

Panay hosted a small, Kindle-only event in October 2024, but the company skipped its traditional big hardware event that year, instead releasing new devices, such as the Echo Show 21, a mini LED Fire TV, and a Fire TV Stick HD, more quietly over a couple of months. Panay then hosted a major, hardware-free event in February 2025, where it relaunched Alexa Plus, the LLM-powered version of its voice assistant.