Aldi confirms who is eligible to receive £100 towards shopping

Aldi has announced it will hand out £100 to certain shoppers this year. The supermarket is giving away vouchers to new parents to help cover the cost of everyday baby essentials.

Aldi is bringing back its Mamia New Parent Fund for a second year after strong demand in 2025, giving away £100 vouchers every week throughout 2026. The announcement is backed by new Aldi data showing nearly one in five (17%) new parents say nappies are among their highest unexpected costs. The supermarket is giving away a total of £5,200 to be used on everything from nappies and wipes to baby food and toiletries.

The news comes as Aldi unveils new data showing the significant savings available to parents who choose Mamia nappies.

Parents using Mamia nappies could save up to £380 over the first year compared with leading branded equivalents.

Aldi’s Mamia range includes nappies, wipes, baby food and toiletries, all rigorously tested to meet the same high standards as branded equivalents but at a fraction of the cost.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts.