Adobe Max 2025: all the latest creative tools and AI announcements

Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software giant is launching new generative AI tools that make digital voiceovers and custom soundtracks for videos, and adding AI assistants to Express and Photoshop for web that edit entire projects using descriptive prompts. And that’s just the start, because Adobe is planning to eventually bring AI assistants to all of its design apps.

We should also see some experimental tech showcased during Adobe’s “Sneaks” preview, too. These are in-development projects that could make their way into Adobe’s software products, like the Project Perfect Blend demo from Max 2024 that became Photoshop’s Harmonize compositing feature this year.

We’re collecting all of the biggest announcements below so you can easily follow along.