The Beatles Fan Experience To Open at London’s Historic 3 Savile Row

Apple Corps Ltd. will debut The Beatles at 3 Savile Row, the first official Beatles fan experience, in London in 2027. The Mayfair address was one of the record label’s earliest 1960s headquarters, the studio where Let It Be was recorded, and the setting for the Beatles’ final public performance, which took place on the building’s rooftop on Jan. 30, 1969. 

The Beatles at 3 Savile Row will feature seven floors of never-seen-before material from Apple Corps’ extensive archives, rotating exhibitions, fan store, and the recreation of the original studio where Let it Be was recorded. It will also give fans the opportunity to relive the rooftop concert, which was shown Peter Jackson’s 2021 documentary miniseries, Get Back.

“It was such a trip to get back to 3 Savile Row recently and have a look around,” Paul McCartney said in a statement. “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”

Ringo Starr added, “Wow, it’s like coming home.”

Apple Corps’ CEO Tom Greene said, “We’re thrilled to bring Apple Corps back to its spiritual home and give the Beatles fans something truly special. Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”

Further details, as well as the opening date, will be released in the coming months. Fans can sign up for updates here.

The Beatles performed a 42-set minute on the rooftop of 3 Savile Row as part of recording Let It Be. The musicians, accompanied by keyboardist Billy Preston, played five new songs as crowds gathered on the streets and nearby rooftops to watch. The concert was eventually interrupted by London’s Met Police, who asked the band to turn down the volume. Footage appeared in the Beatles’ 1970 documentary film Let It Be, and was later part of Jackson’s eight-hour miniseries.