What mums really want this Mother’s Day revealed (and it’s surprisingl

Despite millennials’ reputation for avoiding phone calls and opting for texts instead, new research has found there is one conversation they are always willing to have – with their mum.

Half of Brits (53%) call their mum more often than they did 10 years ago – with the average call lasting over an hour, new research has found.

Brits in their early 30s speak to their mum five times a week, with two-fifths calling at least once a day according to Three UK, while data also showed that 10am was the preferred time for “calling home”.

And the calls are very welcome, with four in five mums saying they would rather receive a phone call or coffee catch-up than an expensive gift ahead of Mother’s Day.

While the national average call lasts just over an hour, where you live can make a dramatic difference. In Wolverhampton, conversations last just 34 minutes on average, while in Middlesbrough they stretch to the length of a feature film – at 101 minutes.

In honour of the maternal figures in our lives, Three has unveiled some special Mother’s Day treats on the Three+ rewards app, including cards, cakes, flowers and beauty bundles.

Unsurprisingly, many of us rely on our phones to organise special moments for our mum, such as sending a card digitally (36%) and ordering flowers (34%).

This year, Three is helping customers turn everyday conversations into meaningful gestures with its Three+ rewards app, making it easier to celebrate the maternal figures who are always at the end of the phone.