Olay anti-ageing serum that ‘tightened skin under chin rapidly’ is £16

February 24, 2026
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Mature women have found an anti-ageing serum from Olay that is turning back the years – and for a limited time, it’s on sale. Olay’s Regenerist Active Firming Serum is £32 at full price, however, Amazon have reduced it by 50% so shoppers can get it for £16. 

Beating the price of Boots, Tesco and Sainsburys where it is still £32, the Amazon deal won’t be around for long, meaning shoppers have limited time to save £16 off the skincare product. Packed with collagen peptides, niacinamide and vitamin E to help visibly firm and reduce wrinkles, the brand claim it takes just two weeks to see results. 

Customers can vouch for this, with one person writing: “I have tried many different magic potions in the past, but I found that this one really did live up to the claims made for it. I now feel that I can safely sling away all the other creams and lotions – including some which cost a considerable amount of money! People have commented on how ‘well’ I am looking. I have noticed a real difference in a short period of time.”

The serum helps support youthful skin, activating surface cell renewal and providing moisture for a smooth and healthy glow. Only a little of the product is needed and now on sale for £16, it should last the user months before it needs to be re-purchased. 

A shopper confirmed this, saying: “I love this product. Been using it a couple of weeks now. It is easy to apply as the pump action gives you the precise amount you need. It goes on well and only one pump is needed for all your face and neck. It makes your skin feel like velvet, wrinkles appear smoother and it smells divine.”

Someone aged 50 years old, explained: “It has firmed, toned and smoothed the skin on my face and minimised pores, also great effect on my jawline. Even the deeper wrinkle between my brows is softer. I am 50 and my skin looks better now than it did 10 years ago.”

That’s not to say everyone highly rates the Olay serum, another person was dissapointed, commenting: “Just a serum, nothing spectacular about it. I don’t feel like it is making a difference when used in combination with the day or night cream.”

There are other anti-ageing serums that have recieved top reviews, besides Olay. At Superdrug, the La Roche-Posay Retinol B3 Anti-wrinkle Anti-Ageing Serum is on sale for £38.79 down from £47.99. 

One person has called it the ‘best serum ever found’, going on to add that it ‘leaves skin flawless and not greasy’. Another option is Liz Earle’s new Superskin Advanced & Define Lift Serum. It is more expensive at £52, but the ‘magic in a bottle’, has been rated 4.9 out of five stars by more than 50 people. 

Back to Olay’s offering, a happy customer shared: “Been a fan of Olay Regenerist for a few years now, but with the 3 point super serum they’ve upped the game to a whole new level. I’ve used it for around a week now, skin feels noticably smoother than before in the morning, and skin already looks tighter under the chin.

“I find a couple of pumps works for the whole face and neck on damp skin, it smells slightly fruity and applies evenly. In summary, for me it’s producing tangible results rapidly.”



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